Tie-in article communicating ‘Race Track as Live Restaurant’ was run in free paper ”Hot Pepper” attached admission free coupons targeting young female(office workers).Also,we placed horseshoe-shaped straps in some of Tokyo Metro cars, indicating that you were lucky to ride in the cars and touch them!

The number of customers has increased by 6% compared with the previous race because of an increase of the female guest.1337young female visited using the coupons.The horseshoe-shaped straps created controversy or buzz in blogs.