Cannes Lions
HOSPITAL DE CÂNCER DE BARRETOS
MATOSGREY COMUNICACAO, Sao Paulo / HOSPITAL DE CANCER DE BARRETOS / 2008
Awards:
1 Shortlisted Cannes Lions
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Description
The ad shows the word "BREAST" in the video. An emotional song plays along with this image. Slowly, the camera closes in on the word and we see some letters hidden behind it. Combined with the letter “A” of “BREAST”, these letters make up the word “CANCER”.
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