Cannes Lions
DDB BRASIL, Sao Paulo / SADIA / 2012
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In order to promote Sadia's Hot Pocket, a line of frozen snacks that are ready in only 90 seconds, we created a film made with a sequence of 90 different images of "Mississippis".(Counting "Mississippis" is a very used form of counting seconds, so 90 Mississippis = 90 seconds)
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