Cannes Lions

HOT WHEELS MY RIDE

AGE ISOBAR, Sao Paulo / MATTEL / 2013

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

Cheap, easy, simple and effective. This was the first time anyone could turn their car into a Hot Wheels. A really fun idea that shrinked parents back into a kids' world, helping them to realize that Hot Wheels definitely would make the ideal present. If anyone ever thought their car was as cool as one sold by Hot Wheels, they could realize their dream with our campaign. And, we’ve realized all children’s dream: they could see and ride in a real Hot Wheels car.

Outcome

Almost 3 thousand drivers took a picture of their cars in 1 week. Hot Wheels sales at the mall increased about 30% during the weeks. Besides that, it was the best Hot Wheels sales during Child’s Month (October) in 20 years of Mattel in Brazil. Mattel France and Mattel New Zeland asked us to repeat this idea there, using our project.

Similar Campaigns

12 items

Excitement Tags

OGILVY SOCIAL.LAB, Amsterdam

Excitement Tags

2021, MATTEL

(opens in a new tab)