Pictionary is an enjoyable word-guessing board game that challenges people to draw up words as clues for their team partners, as fast as they can. Problem is, how can it stand out from the millions of games out there?

We began with an idea that is true to game: fast, simple sketches increase your chances of winning. To stay true nature of the game, we kept the design elements within the posters simple. Pens, pencils and markers were used to physically draw the subjects on actual paper, which is exactly how the game is played.

With an idea that portrays Pictionary’s game-play in a fun way along with the simple and handcrafted appearance of the posters helped Pictionary stand out in the sea of clutter. Thus, increased its chances of being picked up from the busy shelf.