Cannes Lions

HOT WHEELS TOY CARS

OGILVY FRANKFURT, Frankfurt / MATTEL / 2007

Presentation Image

Overview

Entries

Credits

Overview

Execution

In the middle fo the issue of magazines read by Formula 1 fans we inserted four original magazine pages on a scale 1:18. 45 mm high, 74 mm wide. With faithfully reduced editorial pages and a double-page advert on a scale of 1:18.

Outcome

The advertised Formula 1 Ferrary 248 model was completely sold out. Mattel/Ferrari is producing new models/editions because of the increasing demand.

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12 items

1 Cannes Lions Award
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