Success was primarily measured by booking conversions. Within two weeks of launch, the “Room for Three” offer tapped into a market need and provided The Cosmopolitan of Las Vegas a strong conversion rate of over .52%, which is well above category norms. In addition, click-through rates superseded category norms with a .09% Click Rate. Finally, the property’s first two weeks had a 97.8% occupancy rate while averaging a daily room rate of $319 - more than three times the market average.