The challenge was to create a marketing piece geared toward each customer’s unique experience and imagination that lived within magazines.

The idea was to create an invitation to the ''Grand Social Experiment'' within the square pages of a magazine. A multi-page booklet called “The Social Pages”, featured mysterious type redacted page by page to leave a coded message meant to be discovered at the back of the article. Inside, a colorful and visually stunning manifesto brings forth a key human truth—we are all social creatures. Page by page, we break down the social norms that surround us and reveal the founding principals of a place called Rose.Rabbit.Lie. Our unveiling challenges the reader to ask themselves, how did this book get here? And ultimately…how do I get to Rose.Rabbit.Lie.?

The Cosmopolitan successfully brought to life an entertainment experience like no other. The social club opened to great critical acclaim and continues to surprise and delight guests.