The newly completed Cosmopolitan of Las Vegas is an attempt to bring sophistication and style back to Las Vegas. The only problem: people who go to Vegas tend to go there for strippers and bachelor parties, not style and sophistication.The challenge therefore was to advertise a new Vegas hotel to people who wouldn’t normally go to Vegas.However, just because the Cosmopolitan is a sophisticated experience doesn’t mean it’s any less of a Vegas experience.

Instead, with the Cosmopolitan, sophistication and Vegas come together to form 'just the right amount of wrong'.