Last year saw the battle for Business Class passengers. Virgin having fallen behind bitter rivals BA, pulled off an amazing coup by announcing the launch of the biggest fully flat bed in the sky.The bed was 13inches longer and half a foot wider than BA’s bed and Virgin quite rightly wanted to shout about it.From research we found that many Business Class passengers listened to sound on their laptops through headphones. We thought we would exploit this by doing a series of audio ads telling the ‘biggest bed in Business’ story in a humorous way.