It’s very early days for results, as we know from past campaign experience that the response curve post a successful mailing in this sector is a long one.Initial results from the first few weeks after our activity show that we’ve already achieved a conversion rate of 11.13% and generated income of more than £425k. And even at this early stage we’ve already driven incremental sales more than twelve times the value of our client’s investment – our 12.5:1 ROI is on track to get even higher.