Cannes Lions

CPROBIC

BBDO BANGKOK / VIRGIN / 2018

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Overview

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Overview

Description

Study shows that 15 minutes of doing CPR can burn up to 165 calories (an equivalent of 33 minutes of yoga).

Introducing “CPROBIC” class, a class that turns hand-only CPR movements into an exercise. The class incorporates the BOSU ball, an equipment with similar flexibility and weight as a CPR manikin used in CPR training. The ball provides basic CPR instructions on its design such as the right hand position, the right pushing’s pacing, and the right depth of pushing. The class is led by CPR-certified trainers from Virgin Active.

The CPROBIC class turns fitness lovers into skilled life-savers, all the while helping them burn more than 400 calories in 45 minutes.

Execution

Virgin Active launched on 5th March 2018,“CPROBIC” class, a class that turns hand-only CPR movements into an exercise. The class incorporates the BOSU ball, an equipment with similar flexibility and weight as a CPR manikin used in CPR training. The ball provides basic CPR instructions on its design such as the right hand position, the right pushing’s pacing, and the right depth of pushing. The class is led by CPR-certified trainers from Virgin Active.

The CPROBIC class turns fitness lovers into skilled life-savers, all the while helping them burn more than 400 calories in 45 minutes.

Outcome

Since 5th March 2018.

-Almost 100% of people who joined the class practiced CPR for the first time.

-More than 1000 class-goer is now CPR-able and ready to perform CPR in real life.

-CPROBIC created a new way of learning CPR.

-CPROBIC has become a national conversation in Thailand

And internationally.

-CPROBIC has over 1 million media coverage

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