Cannes Lions

World Gone Mad

TBWA\HUNT\LASCARIS, Johannesburg / FLIGHT CENTRE / 2017

Awards:

1 Shortlisted Cannes Lions
MP3 Original Language
MP3 Original Language
MP3 Original Language
MP3 Original Language
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Overview

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Overview

Description

This radio commercial describes what the future would be like if we ran out of fuel and, as a result, electricity. It's a world where no one has any fun and nothing works anymore, especially not the Internet. The result of which is that people get really stupid, really quickly. Humans can't even do the simplest things like counting or procreating. Naturally, humanity's utter stupidity ultimately leads to our (quite literal) downfall, as the last remaining humans jump off a cliff, oblivious to the terminal consequences of gravity, something we no longer understand. The spot, for youth travel specialists Student Flights South Africa, encourages students to travel sooner rather than later, in line with the brand's longstanding platform, 'travel before it's not fun anymore.'

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