Cannes Lions

World Gone Mad

TBWA\HUNT\LASCARIS, Johannesburg / FLIGHT CENTRE / 2018

Awards:

3 Gold Cannes Lions
3 Silver Cannes Lions
4 Shortlisted Cannes Lions
MP3 Original Language
MP3 Original Language
MP3 Original Language
MP3 Original Language
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Overview

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Credits

Overview

Description

This radio spot imagines the world of the near future. It's a world that is so highly regulated, legislated and politically correct that doing even the simplest things (which we take for granted today) have become incredibly complicated and devoid of fun. In this execution, a young person on holiday goes to the Lollapalooza Music Festival, but soon realises that the festival is no longer the carefree celebration it used to be. Instead, it has become an oversanitised, overprotective, nut-free, boring haven of safety. The spot concludes with a message from Flight Centre Youth & Adventure, reminding young people to travel now, before it's not fun anymore.

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