Bay Hotel Singapore is a new boutique hotel that emphasizes simplicity, functionality and modern comforts. The hotel’s modern yet raw, concrete framework is juxtaposed distinctively against a verdant forest backdrop. The brief is to design a visual identity that best reflect these qualities and at the same time, differentiates the hotel from the sea of competitors in the small country.

The hotel’s architecture inspires its range of bathroom amenities, which mimic slabs of concrete that are imprinted with images of the boxes’ contents. This simple design element crosses language barriers, thereby eliminating the need to name the contents within. Eco-friendly, cost-effective and charmingly witty, this range sets the hotel’s amenities apart from the other plain and dull sets offered by others.

Positive feedbacks are received from the owner, business partners and guests from the trial stay.