Cannes Lions
ELEVEN, San Francisco / VIRGIN / 2013
Overview
Entries
Credits
Description
ExperienceVirginAmerica.com is an immersive video environment that brings the in-flight experience to life. Live TV. Movies. Music. Even WiFi—with up-to-the-minute tweets, dynamic content, and a live Instagram photo stream integrated into the design.
Execution
We let the stylish and entertaining in-flight experience inspire every detail, from the cinematography to the graphic elements to the animation to the sound design.
Outcome
The site garnered worldwide social media buzz, over 7 million clicks campaign-wide, and a 20 percent increase in flight searches and bookings.
Similar Campaigns
12 items