Cannes Lions

HOUSE HUNT

JWT, London / NATIONAL CENTRE FOR DOMESTIC VIOLENCE / 2013

Case Film
Case Film

Overview

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Overview

Description

Called ‘House Hunt’, the ad for The National Centre for Domestic Violence uses the everyday situation of an estate agent showing a couple around their dream home, but instead of the usual sales patter it is replaced by descriptions with a violent undertone.

As the agent finishes showing the couple around the house and proceeds to lock the door, the copy ‘1 in 4 women will suffer abuse behind closed doors’ is shown on screen followed by ‘there is a way out’. The ad ends by showing contact details for NCDV.

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