Called ‘House Hunt’, the campaign uses the everyday situation of an estate agent showing a couple around their dream home, but the usual sales patter is replaced by descriptions with a violent undertone. As the estate agent finishes showing the couple around the house and proceeds to lock the door, the copy ‘1 in 4 women will suffer abuse behind closed doors’ is shown on screen followed by ‘there is a way out’. The ad ends by showing how viewers can get in touch with NCDV. NCDV was established to help survivors of domestic violence obtain protection against an abuser; a free service is provided to everybody, regardless of their financial circumstances, sexual orientation, race, gender, age, or political or religious belief or otherwise.