The creative concept: “Flavoured by moods”.

We created a fictional noodle shop, “House of Little Moments”, as the background in our story. The owner of the noodle shop makes fusion Uni-Noodle recipes that are inspired by customers moods.

We set up specific target audience, three different generations: young men and women in their thirties, middle-aged couples in their forties and the cross-generational relationship between mothers and daughters. Then come up with three different situations corresponding to the target groups: the start of love, marriage crisis and repairing the Parent-Child Relationship.

For moods comes more naturally to the human heart, House of Little Moments season 3 campaign continued to capture the moods in a warm and creative way.

The idea, “Flavoured by mood”, continued in “House of Little Moments” Season 3. We created a story with providing two different perspectives which allows viewer chooses their prefer perspective to cut into the story and savor it. Viewers will see each character's own interpretation but also understand another. All these flavors are going to be completely savored by the viewers.

For Beary Sorry Birthday story, in the same storyline, a mother and a daughter finally had a real conversation over the years, finding inner peace by understanding roles of being a mother and a daughter. The noodle shop owner cooked “apology” and “loneliness" with same Uni Noodles but different recipes, serving a delicious dish of “forgiveness”.