Cannes Lions

You're Not Smooth When You're Hungry

BBDO NEW YORK / MARS / 2019

Film
Film

Overview

Entries

Credits

Overview

Execution

From a distance, we see a construction worker unspooling caution tape across a downtown street as an armored truck approaches the construction zone.

Suddenly, two men emerge from the back of a parked van, wearing pantyhose over their heads to disguise themselves. They blow the armored truck’s doors open and begin stuffing money into bags.

Their partner, the construction worker, arrives wearing fishnet pantyhose over his face, hardly disguising himself at all. The other robbers call him out, but he doesn’t get it. Recognizing the problem, one robber gives him a Snickers because he “could use a little smoothness.”

As the guy eats the Snickers, a woman on the sidewalk calls his name out as we hear police sirens in the distant background.

Over an awkward back and forth between the fishnet robber and the old woman, a title appears: “You’re not smooth when you’re hungry.”

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