Spikes Asia
SERVICEPLAN CHINA, Shanghai / LEADER / 2021
Overview
Entries
Credits
Execution
The fridge, iCase is a module based small fridge and can be configured to operate like one big fridge by putting two iCases (or more) together. Our story evolved around the insight that Chinese youth don’t like to dwell on things too much. The 2 lovers in our story split without drama. She leaves the apartment with her iCase while leaving his behind. Fair and square. Our hero rescues the relationship by putting his fridge back together as “one” at the end of the film.
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