Cannes Lions

INVITATION MANAGEMENT SYSTEM

MRM PARTNERS McCANN RELATIONSHIP MARKETING, Berlin / T-ONLINE INTERNATIONAL / 2004

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Overview

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Overview

Description

Our solution was the 'Garage 2003': At the beginning the garage was the location where so many genius ideas of the computer era took place. Here, Bill Gates and Steve Jobs started their first ambitions of the PC and Internet hype. Therefore, our invitations were typical garage signboards, outstanding compared to the mass of typical invitation mailings. And even more: the events were actually arranged in garage halls. In addition we developed an extraordinary garage style navigation system.

Outcome

The result was overwhelming: in comparison to the previous years’ event, the number of visitors could be more than doubled for all events. At the same time the costs per interest decreased by more than 50%. The invitations became very popular. Some of the media agency associates even called T-Online to order some more garage signboards for their colleagues.

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