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"HOUSES OF HOMELESS"

VOZDUH ADVERTISING AGENCY, St. Petersburg / CHARITABLE ORGANIZATION NOCHLEZHKA / 2016

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Problem: St. Petersburg - Russia's second largest city, in which, as in other metropolitan areas, acute homeless problem - about 60 thousand people for various reasons are forced to live on the street. Charitable organization “Nochlezhka” (Doss house) helping homeless people for more than 15 years, once again decided to pay attention of citizens on this issue. Solution: Outdoor campaign "Houses of homeless". On the houses, we have placed about 100 unique commemorative plaques telling about those who once lost their homes and had to live in basements, porches, yards and attics of St. Petersburg. All of them are made of cardboard, which is habitually associated with the homeless life. The project is based on real stories of people who were looking for help from a charitable organization “Nochlezhka”. Results: The "Houses of homeless" campaign has caused wide feedback in society and in news Media: dozens of TV and

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