Spikes Asia

HOUSEWIFE ANNUAL INCOME SIMULATOR

DENTSU INC., Tokyo / KIRIN BEVERAGE / 2017

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Presentation Image
Case Film

Overview

Entries

Credits

Overview

Background

In Japan there’s a profession called “housewife.”

There are still many women in Japan who do the housework while raising their children and supporting their husbands in their work. Housework is a noble profession. Yet its social status is low.

Execution

On HOUSEWIFE ANNUAL INCOME SIMULATOR, users input their daily housework, like cleaning toilets for 15 minutues a day, or washing clothes 7 times a week. In order to create the simulation algorithm, we formed a special team, including a tax accountant, a housewife magazine editor, a researcher and real housewives.

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