Challenges:

The challenge was to explain the campaign in such a way that the brand managers not only understood the mechanics of the campaign but also ‘felt’ the campaign first hand.

Final Design:

By finding the simplest way to have the reader interact with the book.

Results:

Of the 20 markets the book was delivered to, 19 bought and ran the campaign concurrently, the largest result for Nando’s International. The last market, Pakistan, has committed to running the campaign later in the year.