Cannes Lions

How to drink a Campari : Ice Ramp

MORI, Tokyo / CAMPARI / 2016

Presentation Image
Film
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Overview

Entries

Credits

Overview

Description

In a series of short viral films for Campari a girl is faced with a puzzling situation: how to drink something out a Campari glass that is turned upside down. In each episode we see a quirky solution of the girl on how to turn the upside-down-glass back into its drinking position. Without dropping a drop of the Campari drink, as would be expected.

Execution

We created three viral films and the microsite to host them.

Outcome

The films was caught by the high design media like FASTCOMPANY and ADWEEK, and also spotted by a lot of creative people. The views reached more than 20,000 in a 2 week of the launch.

The contents were originally created for Japanese market, but now Campari around the world are asking for the global usage.

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