From the minute EMC World attendees stepped off the plane, we were there to greet them with a world of “yesses” in the “Land of No.” All they had to do was tweet their requests to get started. Over the next three days, HP said “yes” like there was no tomorrow, granting a huge range of real-time yesses for EMC attendees, from Grand Canyon helicopter rides and Cirque du Soleil training to ink at the local tattoo parlor. Everything was pushed out on social media and within hours, “72 Hours of Yes” was the top trending topic at EMC World.

With “72 Hours of Yes,” we were able to hijack EMC’s event, turning the spotlight brightly onto HP. Within hours, our Twitter handle gained hundreds of followers tweeting requests. By the end of EMC World’s first day, #72hoursofyes became the most popular hashtag in EMC World’s word cloud. HP garnered 1,355,000 earned impressions, 591 mentions, 312 retweets and 263 new followers. But the real coup was how we helped grow HP’s business on its competitor’s home turf. In its next quarter, HP’s market share jumped 1.4% and revenue increased 22.4% year over year, marking its highest sales in company history.