Cannes Lions

HP ADVANCED PHOTO PAPER

PUBLICIS MALAYSIA, Petaling Jaya / HEWLET-PACKARD / 2007

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Overview

Entries

Credits

Overview

Execution

The idea was to paint the illusion that reality is made-up of printouts using HP Advanced Photo Paper. To achieve this, a poster that resembles a paper edge being peeled off, was created. Several of these posters were then pasted at strategic corners around the city to demonstrate to passers-by that what’s real to their eyes is actually a reproduction using this paper.

Outcome

This promo has successfully engaged passers-by in the various locations where the idea has been implemented. The idea is now being taken forward to more locations to create more buzz on HP Advanced Photo Paper.

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