The idea was to paint the illusion that reality is made-up of printouts using HP Advanced Photo Paper. To achieve this, a poster that resembles a paper edge being peeled off, was created. Several of these posters were then pasted at strategic corners around the city to demonstrate to passers-by that what’s real to their eyes is actually a reproduction using this paper.

This promo has successfully engaged passers-by in the various locations where the idea has been implemented. The idea is now being taken forward to more locations to create more buzz on HP Advanced Photo Paper.