Cannes Lions
PUBLICIS & HAL RINEY, San Francisco / HEWLET-PACKARD / 2004
Overview
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Credits
Description
In order to maximise reach and capitalise on the small window of opportunity, HP developed a hard- hitting television commercial that could get a message out to the masses quickly. Within 30 days, a :30 television commercial was on air, beating Epson to the punch. It struck a balance between positioning HP as a category leader and giving consumers a reason to consider and purchase.
Outcome
Results to follow shortly.
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