Cannes Lions

SONY CORPORATION

SONY CORPORATION, Tokyo / SONY / 2004

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Description

Sony Corp. has various business categories worldwide, e.g. Electronics, Games, Music, Movies/TV and Internet-Related Services. And our entry is the Sony Global Headquarters' website and it has the portal & hub function of Sony group worldwide. The objectives of the website are: directing visitors to Sony group's websites by country/area or business category, publishing corporate information and activities; and publishing the activities of Sony group to foster Sony's brand loyalty by synergy of Sony's wide-ranging businesses. The website dares not specify a target audience, because there is such a wide range of visitors.

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