Cannes Lions
DRAFTFCB, New York / HEWLET-PACKARD / 2008
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Description
The purpose of this campaign was to build awareness for the HP AMD BladeSystem c-Class 7000. The creation of the tin toy was designed to illustrate the repetitive challenges faced by most IT professionals. HP helps the IT manager break free from the confines of the IT room with its new automated system. Knowing that our target audience are online gamers, a series of simple games were created to entertain while delivering that message.
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