Cannes Lions

HP BUSINESS GRAPHIC SOLUTIONS BUSINESS

BBDO ATLANTA, Atlanta / HEWLET-PACKARD / 2012

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

HP wanted to demonstrate their unique printing abilities specifically to the creative community – that they can custom print, large-scale, on any substrate, very quickly.

Execution

We wanted to prove to creatives around the world that you could print on literally anything. We invited them to use our room as an art and conceptualising space, and then surprised them by taking their contributions and reprinting them overnight on everything in the room.

Outcome

By scheduling numerous interviews and workshops in the space, we were able to get the attention of top industry magazines and hordes of creatives attending the festival. Photos and videos of peoples’ contributions were popping up all over social media sites such as Twitter and YouTube. In fact, the HP White Space was even the most liked on the Cannes Facebook page.

Similar Campaigns

12 items

Google - Your Spend Has Power #SpendBlack

GOOGLE, London

Google - Your Spend Has Power #SpendBlack

2022, GOOGLE

(opens in a new tab)