Cannes Lions
TRANSISTOR STUDIOS, New York / HEWLET-PACKARD / 2008
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Building upon this successful campaign for HP this spot takes it one step further by featuring multiple hands to communicate the unique opportunity offered by HP and Paulo. Each user tells Paulo's story from their perspective, before another user 'takes' the story from them, allowing us to see how different people interpret the novel. The story returns back to Paulo as he marvels at the finished product, and the diverse interpretations of his book.
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