We developed a series of specially designed business cards, or “Growing Business Cards” for HP’s top management. The Growing Business Cards contained a packet of flower seeds each, along with an insert calling for business partners to give back to the environment by planting the enclosed seeds for a more colourful future.

Planting a flower was a simple enough task, allowing the recipients to easily do their part for the environment. This initiative by HP’s top management drew praise from business partners and created a tipping point by moving recipients to ask HP for advice to develop their own sustainable business plan.