Since the smartphone promised 'The fast way to your friends', offline action was combinded with

online posting– at Germany´s biggest rock festival, 'Rock am Ring'. Where roundabout 86.000 fans come together to celebrate bands from all over the world, Nokia showed that the smartphone features to shoot pictures and share them instantly with friends also works under the toughest circumstances –with the help of the world´s highest movable freefall tower.

To prepare this rather big test-rig, an app was programmed to shoot a picture with the Nokia

smartphone when the G-force is big enough. In addition a special holder to attach the smartphone to the seats of the freefall tower was built, strong enough to fly to the moon.

- Germany´s biggest rock festival was visited by 86,000 people –and during three days they all passed by the Nokia Lumia Tower.

- 5,127 rock fans rode the tower. 17% of them shared their image directly from the tower via a Lumia smartphone on their own Facebook wall, reaching thousands of their friends.

- The Facebook app with the gallery of the riders has been viewed around 53.000 times, generating 5,740 new likes for Nokia on Facebook.

- Impressions on Facebook were rising, too. From 120,000 to an impressive 261,000 all because riders shared their pictures and their friends were looking at them.