We used the Screensaver format to promote VGR. At no media cost, we invaded social networks with the Screensaver showcase, giving entertainment to users.

We created a F1 circuit made of 15 Screensavers, each one representing a piece of the track. When synchronized, they formed an entire circuit, where BMW Sauber’s car would perform.We used YouTube as a promoting platform, posting a video that showed the entire circuit, which generated a great viral effect.The Screensaver was available for users’ download on the VGR site.

Up to now, the circuit video on YouTube and at the VGR Site has been watched over 220,000 times. YouTube’s users downloaded the Screensaver from Intel’s site and recorded their own circuits in cyber cafes, which were then posted back on YouTube.The action was mentioned spontaneously in more than 160 blogs worldwide and in social networks, impacting approximately 1.4 million internet users.