Cannes Lions
OGILVYONE WORLDWIDE, Kuala Lumpur / NOKIA / 2004
Overview
Entries
Credits
Description
In order to entice members to redeem free passes to watch Marvel's legendary blind hero in action, Club Nokia posed the perfect challenge - give them a taste of Daredevil's shadow world. Instead of serving the tickets on a silver platter, we got them to 'feel' their way through a 'dark' email to find the hidden movie passes.
Similar Campaigns
12 items