Cannes Lions
21 TORR, Reutlingen / HEWLET-PACKARD / 2004
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Hewlett Packard CeBIT 2003 Webspecial: for driving attention to HP's products and services exhibited on CeBIT 2003 Expo, 21TORR was asked to create a webspecial, which had to be positioned under HP's global brand message: 'you + hp=everything is possible'. The webspecial, realised in Flash 6, gives the users an emotional impression of what comes to and what runs at the expo and gets them in touch with HP. This has been visualised by 3D models of the HP Expo area. You zoom into the different areas to be able to jump into specific theme specials visualised by multimedia presentations.
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