Cannes Lions

PREDICT TO PREVENT

BBDO BANGKOK / SAMSUNG / 2018

Awards:

1 Bronze Cannes Lions
1 Shortlisted Cannes Lions
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Case Film
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Overview

Entries

Credits

Overview

Description

Introducing Samsung Predict To Prevent – a keyboard app that recommends the right mix of words to use with someone who is hurting from depression. By utilising the predictive text function, the keyboard detects words that can potentially hurt people and recommends a better response to prevent the reader from misinterpreting the message, which can have a damaging effect on the reader; such as self-harm or suicide.

Predict to Prevent is compatible with every messaging application and the keyboard is available in English and Thai.

Execution

Introducing Samsung Predict To Prevent – a keyboard app that recommends the right mix of words to use with someone who is hurting from depression. By utilising the predictive text function, the keyboard detects words that can potentially hurt people and recommends a better response to prevent the reader from misinterpreting the message, which can have a damaging effect on the reader; such as self-harm or suicide.

Predict to Prevent is compatible with every messaging application and the keyboard is available in English and Thai.

Outcome

- Samsung Predict To Prevent becomes the tool to communicate with people with depression that psychiatrist recommends to patient’s family.

- Over 300,000 words were predicted to prevent a tragedy from depression.

- 28 million media impressions

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