The campaign uses observational office humour to demonstrate how office chaos can be resolved with a trip to Staples. Each of the 30 second spots focuses on a specific product solution and cleverly ties this into the brand message that “Staples makes office life easy”. The campaign introduces the “Easy Button”, which is pressed by office employees suffering from office chaos, in order to resolve their plight.The first ad is for a HP laptop and uses the idea of the conscientious employee trying to work while his colleagues are performing a mock rowing race behind him. In his frustration he reaches for the Easy Button, and the solution of a wireless HP laptop appears.