Create a door opener mailing for certified HP resellers to get an appointment for an exclusive consultation (on an SME level) on how to optimise the whole printing system of the company.

The main consumer benefit of an optimisation of the printing system is a heavy cost saving. To dramatise this main benefit, decision makers received a dimensional mailing with a reading-glass and a very tiny letter. Headline of the letter was: "save money with small things".

The response of the mailing was very high. Only 10 days after the dispatch already 28 appointments were made. This is a response of 36%.