Cannes Lions

HP PURCHASEEDGE B2B LOYALTY PROGRAMME

DRAFTFCB TORONTO, Toronto / HEWLET-PACKARD / 2008

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HP PurchasEdge is a B2B loyalty program. As a sequel to the previous year’s microsite “The Unity Tree,” this year’s journey allows users to embark on a mission to traverse three whimsical lands and mend the broken heart of the Unity Tree. Along the way they interact with various quirky and whimsical characters that lead them to the lost pieces of the heart. Once all three lands have been traversed and the heart is mended the Unity Tree will flourish.

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