Cannes Lions
WUNDERMAN, New York / HEWLET-PACKARD / 2009
Overview
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Credits
Execution
Prior to purchase this audience demands a lot of technical information from independent sources they can trust. Simple banners would never be able to tell the whole story.
Our solution needed to provide the information they require. And it had to be ‘cool and new’ to engage and keep the interest of our tech savvy audience. So we developed a media unit that gave a virtual demonstration of the product and provided immediate access to independent, expert opinions.
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