We created a series of large-scale 3D projection and audio-visual installations. We rented loft spaces in Chicago to host two different projection events open to the public. For each, we invited users to interact with the HP TouchSmart to manipulate the installation - demonstrating the power of touch and its ability to affect the entertainment experience.We filmed both events to capture real-time reactions and created a series of short teaser videos, web-commercials and behind-the-scenes documentaries to seed online, and build awareness and consideration for the HP TouchSmart in the entertainment space. We named the campaign ‘Play Big.’

As a brand awareness campaign, ‘Play Big’ was designed to get people talking. The events were held not only to let people to experience the TouchSmart computer and its capabilities first-hand but to create compelling video content to seed online and build awareness. And we did just that, receiving nearly a quarter million views on YouTube alone in the first month.