Berrge Tattoo, a newly opened tattoo parlour in Istanbul, was in need of a new tattoo artist. But they didn't want to meet everyone who applied.

We wanted to know right away whether the applicant had the necessary artistic skills and steady hand required for a great tattoo. We decided to test the applicant. The way the ads worked was that applicants had to fill in the QR code along the lightly outlined figure, taking extra care to be precise – only those QR codes that met a certain standard of precision would successfully scan. Once the applicant has scanned their completed QR code, they were free to fill out an application for the open position. A single print ad & 2000 postcards were printed & distributed to the coffee shops at the bohemian district of Istanbul. (approximate cost= 550 euros). The idea was immediately shared on social media, and reached over 30000 people. It was blogged & re-blogged hundreds of times. Over 13000 entries on this subject are now available on the web.

Besides all, Berrge Tattoo has become worldwide famous, got tens of job applications and met some talented tattoo artists, two among them took the job.

The way the ad worked was that applicants had to fill in the QR code along the lightly outlined figure, taking extra care to be precise – only those QR codes that met a certain standard of precision would successfully scan. Once the applicant has scanned their completed QR code, they were free to fill out an application for the open position.

2,000 postcards were printed & distributed to the coffee shops at the bohemian district of Istanbul. (approximate cost= €350). The postcards were immediately shared on social media, and reached over 30,000 people. It was blogged & re-blogged hundreds of times. Over 13,000 entries on this subject are now available on the web.

Besides all, Berrge Tattoo has become worldwide famous, got tens of job applications and met some talented tattoo artists, two among them took the job.