The cartoons were promoted via viral campaign and available for viewing on the local site Tvigle.ru. The number of episodes which were scheduled for release was 39, and in addition, it was agreed to make one specific episode which will feature 2 main heroes of the offline commercial which was aired at that time - Napoleon and Kutuzov.

Results (September 2009 – January 2010): - During 6 months the cartoon generated about 8m views, while the expected figure was 6m- Real cost of the project did not exceed the 15% of the budget of the national TV flight.- Brand recognition increased by 7%- High appreciation of online audience.Because of good results of the first wave of the project it was decided to extend it by release of additional 20 episodes, where people could suggest their heroes for the cartoon with the following execution of the winning pair into another episode.