Cannes Lions

LAYS CRISPS

TRIBAL DDB DALLAS, Dallas / FRITO LAY / 2007

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Launched in conjunction with the 2006 summer blockbuster Superman Returns, this website for Lay's allowed visitors to fly across the country just like the Man of Steel. Armed with new clues everyday, players used a custom Google Earth interface to search for thousands of special crystals scattered across the United States. With each find, visitors received an opportunity to instantly win movie-themed prizes, as well as sweepstakes entries.

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