There’s only one special date that’s bigger than easter for this heavily catholic country: Christmas. So, with a little twist in the global campaign concept, we swapped easter with christmas, using Santa-Claus as our poster boy in a mall activation, online-video, poster campaign and radio spots. Generating confusion and a lot of buzz. After all, you get confused when you’re hungry, but you can still enjoy the confusion.

The campaign was launched in the weekend before easter, with an activation on one of the biggest shopping malls in São Paulo, where a special installation was placed, with christmas decoration and a “real” Santa Claus. The experience was recorded into a web-video, and was complemented with a poster campaign portraying Santa, social media, and a radio spot, spoofing one of the most popular easter songs in Brazil.

In 7 days of campaign;

More than 27MM of offline impacts; 

More than 25MM of online impressions.

More than 5MM of online impacts;

More than 150k engajaments - digital.

30% Increase in the sales vs the same period of the previous year