With an affordable HSBC Car Loan everyone can get the car they desire. So why do people still drive cars they don’t really love anymore? Because their rational side will make them believe it’s not wise to get a new one too soon: "My current car still gets me from A to B", "It can’t be financially wise", “I just got new tires”, etc. The activation brought people’s hidden desires to the surface and made them aware that they can get a car they really love with peace of mind. It nudged people forward in their decision making process – towards HSBC.

The activation generated over 1,200 new leads in 2 weeks (HSBC Data from Lie Detector activation up to July 31st). The cost per lead reached a low of $25 per lead. Compared to our previous campaign in which it was $42 it’s another measure of how successful the campaign was.