Cannes Lions

HSBC CAR LOVER'S LIE DETECTOR TEST

JWT DUBAI, Dubai / HSBC / 2014

Presentation Image
Presentation Image
Case Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

With an affordable HSBC Car Loan everyone can get the car they desire. So why do people still drive cars they don’t really love anymore? Because their rational side will make them believe it’s not wise to get a new one too soon: "My current car still gets me from A to B", "It can’t be financially wise", “I just got new tires”, etc. The activation brought people’s hidden desires to the surface and made them aware that they can get a car they really love with peace of mind. It nudged people forward in their decision making process – towards HSBC.

Outcome

The activation generated over 1,200 new leads in 2 weeks (HSBC Data from Lie Detector activation up to July 31st). The cost per lead reached a low of $25 per lead. Compared to our previous campaign in which it was $42 it’s another measure of how successful the campaign was.

Similar Campaigns

12 items

DIFFICULT IS BEAUTIFUL

McCANN, Bogota

DIFFICULT IS BEAUTIFUL

2023, BANCO DE BOGOTA

(opens in a new tab)