Cannes Lions

HSBC RETIREMENT PLANS

JWT BRASIL, Sao Paulo / HSBC / 2008

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Overview

Description

The ad shows elderly people having fun like children, doing typical children's activities: flying kites, pressing doorbells, fighting with wooden swords, etc. At the end, a subtitle explains this behaviour: 'The future may be the best part of your life.'

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12 items

1 Eurobest Award
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2021, HSBC

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